| Titel | Paradise Hill |
| Agentur | FCB New Zealand |
| Kampagne | Paradise Hill |
| Werbende | Family Violence. It’s Not OK |
| Marke | It’s Not OK / HOME Magazine |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 8 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. |
| Medientyp | Case Study |
| Länge | |
| Markt | Neuseeland |
| Executive Creative Director | James Mok |
| Executive Creative Director | Regan Grafton |
| Executive Creative Director | Tony Clewett |
| Creative Teammitglied | Freddie Coltart |
| Creative Teammitglied | Matt Williams |
| Filmproduzent/Produzent | Amanda Langkilde |
| Etatdirektor | Jane Wardlaw |
| Fotograf | Simon Wilson |
| Digitale Retuschierung | Michael Braid |
| Designer | Michael Braid |
| Kundenbetreuer | Channelle McDonald |
| Medienmanager | Nicole Earnshaw |
| Media Director | Rachel Leyland |
| Direktor Digital | Kate Grigg |
| Etatdirektor | Alice Eade |
| Werbeleiter | Jeremy Hansen |
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