World Press Photo Annual - "Speaking Images 2015"

Serviceplan Group

Serviceplan Group Munich, Deutschland

7090

Titel	Speaking Images 2015
Agentur	Serviceplan Group
Kampagne	Speaking Images 2015
Werbende	World Press Photo Annual
Marke	World Press Photo Annual
Datum der ersten Ausstrahlung/Veröffentlichung	2015
Geschäftsbereich	Festivals & Messen
Story	Each year, World Press Photo honours the world’s best photographs in journalism. And in 2015, World Press Photo will be lending these images a voice with a special edition of its yearbook: the first book ever to have pages/images consisting of printed loudspeakers. Thanks to an innovative and patented technology developed with the University of Chemnitz over several years, it is now possible to let each page speak for itself. Each printed image is also a printed loudspeaker. As soon as the page is turned, sound is emitted by the loudspeaker which covers its entire surface. The sound then stops on the next page. Each image therefore tells the observer its own unique story, provides background information and evokes emotion with genuine voices and authentic sounds.
Medientyp	Case Study
Länge	120 seconds
Chief Creative Officer	Alexander Schill
Executive Creative Director	Cosimo Möller
Creative Director	Matthias Harbeck
Agency Producer	Katy Pergel
Texter	Cosimo Möller
Texter	Valerie Koch
Texter	Leonardo Assad
Art Director	Fabian Hupfauf