Titel | Both of You - Lisa |
Agentur | Amsterdam Worldwide Group |
Kampagne | Both of You |
Werbende | Sony / Intel |
Marke | Intel® |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 12 |
Produkt | Intel® i5 |
Geschäftsbereich | Computers, PDAs & Rechenmaschinen |
Story | Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. |
Philosophie | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Ergebnis | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Medientyp | Internet-Film |
Länge | |
Mehr Informationen | http://www.youtube.com/watch?v=bkhmbabNPus |
Post-Produktion | Darlings Post |
Produktionsfirma | Audentity Music & Sound |
Executive Creative Director | Richard Gorodecky |
Art Director | Richard Gorodecky |
Texter | Richard Gorodecky |
Art Director | Laurie Lacourt |
Texter | Chermine Assadian |
Art Director | Fabian Hupfauf |
Art Director | Daniel Peirón |
Texter | Karen Cardy |
Produzent | Neil Henry |
Produzent | Jan-Peter Wiersma |
Etatdirektor | Megan Wooding |
Kundenbetreuer | KaMing Kho |
Direktor Strategische Planung | Uli Kurtenbach |
Produktionsfirma | Frontier Films |
Regisseur | Matthew Bissonnette |
Direktor Fotografie | Kris Belchevski |
Art Director | Patricia Christie |
Executive Producer | Simon Dragland |
Executive Producer | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Komponist | Niels den Otter |
Komponist | Guido Maat |
Komponist | Rogier de Nijs |