Titel | Fashion Cat |
Agentur | adam&eveDDB |
Kampagne | Cats Lose Their Cool |
Werbende | Mars Petcare |
Marke | Temptations |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
Philosophie | The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats. |
Medientyp | Integrated Media/360 Activation |
Länge | |
Redaktionsbüro | Marshall Street Editors |
Ton | Factory Studios |
Werbeleiter | Jean-Paul Jansen |
Werbeleiter | Edwin Padilla |
Werbeleiter | Ellora Esbrook |
Werbeleiter | Gilda Bailey |
Werbeleiter | Hannah Olsen |
Werbeleiter | Crosby Wright |
Werbeleiter | Annie Pulizzi |
Chief Creative Officer | Richard Brim |
Creative Teammitglied | Ben Robinson |
Creative Teammitglied | Mike Whiteside |
Creative Director | Colin Booth |
Creative Director | Ben Stilitz |
Agency Producer | Jess Middleton |
Executive Strategy Director | Nick Hirst |
Planning Director | Jack Spicer |
Senior Planner | Liora Ingram |
Junior Planner | Lucy Wilson |
Senior Project Manager | Becky Faloju |
Group Managing Director | Miranda Hipwell |
Kaufmännischer Geschäftsführer | Skye Stoppani |
Etatdirektor | Harriet Carter |
Etatdirektor | Sarah Cornish |
Etatdirektor | Kathryn Armstrong |
Kundenbetreuer | Alexandra Burchett |
Executive Content Director | Jess Taylor |
Social Director | Phoebe Wright |
Social Creative | Judith Tulkens |
Executive Content Producer | Stephen Mead |
Produzent Post-Produktion | Olivia Hards |
Head of Motion Graphics | Ed Christie |
Motion Director | Hash Khan |
Druck-Produzent | Olly Ravaux |
Senior Business Affairs Manager | Gemma Davies |
Produktionsfirma | Smuggler Films |
Regisseur | Randy Krallman |
Produzent | Gustav Geldenhuys |
Produktionsmanager | Adam Evans |
Post-Produktion | Black Kite Studios |
VFX Shoot Supervisor | Chris Mortimer |
Kolorist | George Kyriacou |
VFX Supervisor | Bruno Fukumothi |
Compositing | Srinivasan Chandrasekaran |
Produzent | Paul Branch |
Cutter | Matt Pochettino |
Assistenzredakteur | Nicole Angliss |
Assistenzredakteur | Rebecca Spaven |
Editorial Producer | S.J. O’Mara |
Sound Design and Mix | Jon Clarke |
Sound Design and Mix | Dan Beckwith |
Assistant Sound Designer | Harry Boyce |
Produzent Ton | Beth Massey |
PR Agency | Weber Shandwick - London |
PR VP, Client Experience | Caitlin Immel |
PR Account Director | Samantha Barron |
PR manager | Madison Miller |
PR Senior Associate | Ellie Halter |
PR Senior Associate, Media Relations | Jaime Castile |
Medienagentur | EssenceMediacom |
Media Director, Planning | Melanie Sayed |
Medienplaner | Ella Farruggia |
Media Planning Supervisor | Faith Torppey |