Tesco Mobile - "Trolley - The Epic Mission"

BBH

BBH London, Großbritannien

Awards

6965

Marke: Tesco Mobile
Länder: Großbritannien

Werbende: Tesco Mobile

Titel	Trolley - The Epic Mission
Agentur	BBH
Kampagne	Trolley - The Epic Mission
Werbende	Tesco Mobile
Marke	Tesco Mobile
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Mobilfunk, WAP
Story	The TV ad sees the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way - from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike - before finally reaching a distressed customer, to save them from their mid-contract price increase.
Philosophie	Tesco Mobile has launched a nationwide integrated campaign across TV, radio, print, OOH and digital video, as the network continues to bring the best of Tesco to mobile. Launching 1 April, the campaign is the latest in Tesco Mobile’s creative platform Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t. Leaning in to the helpfulness of Tesco, Tesco Mobile’s latest campaign shows the different ways the network is on the customer’s side with three OOH food-inspired creatives. With prices that stay fixed for the duration of a contract, 99% UK 4G coverage and the ability to earn Clubcard points on every bill – Tesco Mobile is the super helpful network. The film was directed by 32 through production company Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Pulse Films
Post-Produktion	Electric Theatre Collective
Redaktionsbüro	The Assembly Rooms
Ton	Factory Studios
Creative Teammitglied	Tom Chancellor
Creative Teammitglied	Gavin Torrance
Creative Director	Uche Ezugwu
Executive Creative Director	Helen Rhodes
Strategist	Harry Guild
Strategy Director	Ed Kurdland
Business Leader	Holly Ripper
Account Executive	Alexandra Keenan
Kundenbetreuer	Ella McNicholas
Kundenbetreuer	Keren Jones
Senior Account Director	Tessa Cranfield
Senior Account Director	Bella Bertolotti
Regisseur	32
Agency Producer	Tracy Macassey
Assistant Agency Producer	Tina Mwazange
Executive Producer	Lucy Kelly
Produzent	George Saunders
Direktor Fotografie	Ray Coates
Cutter	Eve Ashwell
Leitung Musik	Hywel Evans
Print-Produzent	Ruth Armitt
CGI	Illusion
Artwork & Retouching	Wellcom
Medienagentur	MediaCom
Media Partner	James Parnum
Media Business Director	Jessica Mitchwell
Media Senior Associate Director	Nicola Evans
Media Account Manager	Libby Watling
Media Strategy Director	Greg Newman
Media Senior Associate Director AV	Nick Docker
Media Digital Account Director	Frankie Cook
Media Digital Account Planner	Ashley Best
Media Audio Account Director	Estelle Miguet
Media Audio Account Director	Luke Turner
OOH Account Manager	Alice Tullet
OOH Production Company	Kinetic