AdForum
Luiz Fernando Vieira
Luiz Fernando Vieira
Media Director at Africa
São Paulo, Brasilien
Bearbeiten
Alle Arbeiten sehen
TitelHeinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil
Agentur
Kampagne Bacon Ad
Werbende Heinz
Marke Caramelized Onion & Bacon Ketchup
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 9
Geschäftsbereich Suppen, Füllungen, Saucen
Story Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.

In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

The bacon ad surprised everyone by its originality and, of course, flavor. =)
Medientyp Broschüren
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Texter
Art Director
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Media Director
Media Director
Media Director
Media Director
Media Director
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Werbeleiter
Werbeleiter
Werbeleiter

An diesem Projekt beteiligte Leute

Talente, die Sie interessieren könnten

Im Trend

Kitty Leering

Owner
Amsterdam, Niederlande
DutchBlend

My passion is to create unconventional meetings of minds, organis...

Beatriz Arce

Managing Director
Madrid, Spanien
PS21

Professional with more than 18 years of experience. All my life w...

Gastón Bigio

Founder
São Paulo, Brasilien
Gut

Anselmo Ramos y Gastón Bigio fueron dos co-fundadores de DAVID. B...

Claire Davidson

Head of Creative Services, APAC, Creative Shop
Singapore, Singapur
Meta

Claire has an unquenchable thirst for production. She is a true...

Dan Jacques

Regional Group Creative Directo
Singapore, Singapur
McCann-Erickson Singapore

Dan Jacques has been group regional creative director at McCann...

Lindsay Herbert

Digital Leader, Speaker & Author
London, Großbritannien
IBMiX

Lindsay Herbert's first book 'Digital Transformation: Build your...

Justin Tindall

Group Chief Creative Officer
London, Großbritannien
M&C Saatchi

Justin Graduated from Goldsmiths College in 1989 with a degree in...

Charlotte Hugh

Senior Creative
LONDON, Großbritannien
Digitas

Creative, writer, entrepreneur. I’m currently a senior creative f...
MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's