Titel | Champagne |
Agentur | BBH |
Kampagne | Champagne |
Werbende | Microsoft |
Marke | Xbox |
Datum der ersten Ausstrahlung/Veröffentlichung | 2002 / 2 |
Produkt | Xbox |
Geschäftsbereich | Videospielekonsolen |
Slogan | Life's Short. Play More. |
Story | A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man. |
Philosophie | BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category high ground for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of Play and built a unique, engaging brand proposition in the form of Play More. |
Problem | Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Europe, Großbritannien |
Produktionsfirma | Spectrecom Films |
Post-Produktion | Framestore |
Spezialeffekte | Framestore |
Regisseur | Daniel Kleinman |
Produzent | Johnnie Frankel |
Spezialeffekte | Murray Butler |
Spezialeffekte | William Bartlett |
Spezialeffekte | Ben Cronin |
Spezialeffekte | Stephane Allender |
Post-Produktion | Helen MacKenzie |
Redaktionsbüro | Cut and Run London |
Creative Director | Sir John Hegarty |
Set Designer | John Bramble |
Agency Producer | Andy Gulliman |
Beleuchtungsleitung/ Beleuchtung | Ivan Bird |
Tonstudio | Jonnie Burn |
Account Handler | Derek Robson |
Account Handler | Remi Rasenberg |
Marketing Manager | Harvey Eagle |
Art Director | Farid Mokart |
Texter | Farid Mokart |
Cutter | Steve Gandolfi |