AdForum
Lauren Bleiweiss
Lauren Bleiweiss
Partner / Executive Producer at Cartel
New York, Vereinigte Staaten von Amerika
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TitelRoad Dogs
Agentur
Kampagne Meet a New Breed of Scratch-Off Game
Werbende New York Lottery
Marke New York Lottery
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 4
Geschäftsbereich Lotterie & Glücksspiele
Philosophie Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars?

The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.
Medientyp Fernsehen
Länge
Mehr Informationen www.nyluckydog.com
Redaktionsbüro
Sound Design and Mix
Chief Creative Officer
Chief Creative Officer
SVP, Executive Creative Director
SVP, Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Senior Art Director
VP, Creative Director
VP, Creative Director
Senior Art Director
Produktionsleitung
SVP Executive Music Producer
Music Producer
Junior Music Producer
Business-Manager
Talent Manager
Talent Manager
Senior Traffic Manager
Traffic Manager
EVP, Executive Account Director
VP, Account Director
Senior Account Executive
Account Executive
Senior Project Manager
SVP, Group Strategy Director
VP Strategy Director
Senior Strategist
Associate Social Strategy Director
Community Manager
Produktionsfirma
Regisseur
Marketing Director
Produktionsleitung
Produzent
Produktionsmanager
Cutter
Assistenzredakteur
Editorial Company Executive Producer
Editorial Senior Producer
VFX Supervisor / Creative Director
Production Creative Director
Produktionsfirma
CG Supervisor
Compositing Supervisor
Komponist
Komponist
Komponist
Komponist
CG Animator
CG Modeller
CG Asset Technical Director
CG Asset Technical Director
CG Generalist
Endbearbeitung
Animation Designer
Executive Post Producer
Post-production Senior Producer
Produktionkoordinator
Kolorist
Kolorierung
Sound Design and Mix
Produzent Ton
Produktionsfirma
Regisseur
SVP Head Of Content
Senior Producer
Produzent
Cutter
Executive Producer
Produzent
Music Prod Company
CEO / CCO
Music VP / Executive Producer
Music Senior Producer
Music Senior Producer
Music Producer

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