River Island - "Don’t let the moment go"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

1743

Marke: River Island
Länder: Großbritannien

Werbende: River Island

Titel	Don’t let the moment go
Agentur	St. Luke’s Communications
Kampagne	Don’t let the moment go
Werbende	River Island
Marke	River Island
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Kleidung & Accessoires Kaufhäuser
Philosophie	High street fashion retailer River Island is launching its autumn/winter22 collection with its first TV ad campaign created by St Luke’s. Breaking on prime time TV the campaign leads with the line “Don’t let the moment go”. Inspiring viewers to live each moment to the full, the ads showcase River Island’s new collection, which is designed to encourage shoppers to be more playful, bold and daring this season, whatever happens in life. The 30-second spot features three women meeting up for a night of partying wearing glamourous outfits from River Island. One of the women gets side-tracked by a piano in the train station and the distraction delays them. As their train pulls out of the station, they realise they’ve missed their planned night out. The women decide to make the most of the moment, and take control of the situation by starting their own party in the station, encouraging passers-by to join in. Directed by LA-based Christine Yuan through Object and Animal, with an upbeat soundtrack with slow-motion breaks, the ad showcases the gorgeous colours and textures of the new AW22 clothes collection available from River Island in-store, online or app. River Island will own a ‘couture ad break’ on c4’s Gogglebox, featuring four ten-second ads interspersed within the break, teasing out the story, before building up to the full 30-second film at the end of the ad break. The campaign will run for 11 weeks on TVC, VOD, social media and in-store.
Medientyp	Fernsehen
Länge	30 seconds
Post-Produktion	Electric Theatre Collective
Redaktionsbüro	Final Cut
Ton	Jungle Studios
Werbeleiter	Jill Gate
Werbeleiter	Caroline Bradley
Executive Creative Director	Richard Denney
Art Director	Laura Stevens
Texter	Claire Wombwell
Agentur TV-Produzent	Chloe London
Agentur TV-Produzent	Tanya Fitzgerald
Creative Producer	Anna-Marie Mennecier
Planning Director	Emma Banks
Kaufmännischer Geschäftsführer	Lara Poole
Etatdirektor	Chloe Boothby
Account Executive	Hettie Shirtcliffe
Produktionsfirma	Object & Animal
Regisseur	Christine Yuan
Produzent	Izzy Graham
Produzent Post-Produktion	Alex Carswell
Cutter	Amanda James
Cutter	Josh Gemmell
Redaktionsbüro	Apostle
Ton	Sean Mahoney
Musik	Native Music
Medienagentur	Love Sugar Science
Kolorist	Jason Wallis
2D-Lead	Amy Smith
Komponist	George Gough
Komponist	Mike Simons
Komponist	Constanstin Von Zitzewitz
VFX Producer	Alex Carswell