Titel | Grip |
Agentur | BBH |
Kampagne | Quattro Hands - Audi |
Werbende | Audi |
Marke | Audi |
Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 9 |
Produkt | Quattro |
Geschäftsbereich | Autos |
Slogan | Independent grip. Intelligently applied |
Story | The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro. |
Philosophie | It uses the strapline Independent grip, Intelligently applied and cleverly equates quattro's reactive road-handling ability with the human hand. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Produktionsfirma | Outsider |
Post-Produktion | Framestore |
Redaktionsbüro | Final Cut |
Werbeleiter | Chris Hawken |
Creative Director | Kevin Stark |
Creative Director | Nick Kidney |
Creative Teammitglied | Paul Yull |
Creative Teammitglied | Adi Birkinshaw |
Etat-Planer | Rachel Hatton |
Kundenbetreuer | Simon Coles |
Agency Producer | Jane Bessey |
Produzent | John Madson |
Regisseur | Dom & Nic |
Cutter | Struan Clay |
Musik | Dom & Nic |