| Titel | Outlaw Runners |
| Agentur | BETC Paris |
| Kampagne | Outlaws Runners |
| Werbende | Distance |
| Marke | Distance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Soldats Films |
| Werbeleiter | Guillaume Pontier |
| Werbeleiter | Lionel Jagorel |
| Kundenbetreuer | Damien Clanet. |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Stephan Schwarz |
| Art Director | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| Texter | Alexandre Girod |
| Tonproduktion | GUM – Green United Music |
| Regisseur | Jules Renault |
| Filmproduzent/Produzent | Quentin Henneguelle |
| Filmproduzent/Produzent | PIERRE CAZENAVE |
| Filmproduzent/Produzent | Charlotte Giral |
| Filmproduzent/Produzent | Lina Maldonado |
| Filmproduzent/Produzent | Juliette Rivero |
| Schauspieler | Lena Kandissounon |
| Schauspieler | Quentin Malriq |
| Schauspieler | Caroline Saguin |
| Schauspieler | Sacha Liguori |
| Schauspieler | Maëva Beaujour |
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