| Titel | Lil' Parc |
| Agentur | DDB Paris |
| Kampagne | Lil' Problems |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
| Medientyp | Fernsehen |
| Länge | |
| Werbeleiter | Xavier Royaux |
| Werbeleiter | Anne LAINE |
| Werbeleiter | Vanessa Sales |
| Werbeleiter | Clémentine Teissedre Dalou |
| Werbeleiter | Lorna Fontybosch |
| Chief Creative Officer | Alexander Kalchev |
| Executive Creative Director | Mélanie Pennec |
| Artistic Director | Jenna Haugmard |
| Texter | Julien Kosowski |
| TV Production | Corinne Persch |
| TV Production | Gaëlle De Pompignan |
| PR Director | Anne-Marie Gibert |
| Produktion | Division |
| Regisseur | Rudi Rosenberg |
| Produzent | Charlotte Lepot |
| Agency supervisor | Paul Ducré |
| Agency supervisor | Mathieu Bliguet |
| Agency supervisor | Annaelle Rivoal |
| Agency supervisor | Coline Duprat |
| Strategieplaner | Cedric Ledoux |
| Produzent Ton | Nicolas Bruneau |
| Leitung Musik | Cédric Boit |
| Leitung Musik | Clement Reynaud |
| Ton | Marine Cremer |
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