| Titel | What's in Nico's bumbag |
| Agentur | The Corner |
| Kampagne | Holiday Like a German |
| Werbende | TravelSupermarket |
| Marke | TravelSupermarket |
| Posted | August 2017 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Philosophie | Renowned for their efficiency and great planning (especially when it comes to bagging the best sun lounger), we celebrate German-ness in our new campaign for TravelSupermarket and encourage Brits to do the same, and plan a holiday on the new TravelSupermarket website. The campaign was excuted across ATL, PR, Digital and Social and was Travel Supermarket's most successful activity. Traffic to the website increased 17% post launch and direct-to-site traffic increased by 7.1%. [Helping reduce the amount that needs to be spent on Paid Search/Google sponsored links] TravelSupermarket called it their most successful campaign ever. … And it was positively reviewed, on German news. |
| Medientyp | Social Media |
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