Titel | Let’s see things from a new Perspective |
Agentur | FP7/DXB - McCann Worldgroup |
Kampagne | PRIDE – People Receiving Independence and Dignity through Empowerment. |
Werbende | Emirates NBD |
Marke | PRIDE |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 2 |
Geschäftsbereich | Gegen ethnische Diskriminierung |
Slogan | Let’s see things from a new Perspective |
Story | Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives' showcasing exclusively curated work created by upcoming artists. 100% of the proceeds went to Manzil – an NGO for special needs children in the UAE. |
Philosophie | We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting. |
Medientyp | Case Study |
Länge | |
Head of Insights & Strategy | Tahaab Rais |
Stellvertretender Creative Director | Josephine Younes |
Stellvertretender Creative Director | Nayaab Rais |
Creative Strategy and Insights | Tahaab Rais |
Art Director | Josephine Younes |
Texter | Nayaab Rais |
Etatdirektor | Vicky Kriplani |
General Manager – Business Unit | Spiro Malak |
Kundenbetreuer | Layan El Hafi |
Account Executive | Erna Redzepagic |
Designer | sameer ketkar |
Design Director | Erol Salcinovic |
Head of Creative Services | Khaled Hamza |
Produktionsmanager | Sreenivasan Kuniyil |
Studio Artist | Kashif Ahmed |
Retouch Artist | Amit Borawake |
Events & Activations Manager | Chelle Dauban |
Head of Group Brand Management | Elena Cruz (Emirates NBD) |
CSR Program Manager | Abeer Khalfan Obaid Khalfan (Emirates NBD) |
Produktion | Filmpudding |
Executive Producer | Layal Moukahal Azzi |
Senior Producer | Alain Abi Khalil |
Produktionsmanager | Kamilla Huseynova |
Associate Producer | Carla Sawan |
Regisseur | Nizar Sfair |
Direktor Fotografie | Riki Butland |
First Assistant Director | Jeremy Williams |
First Assistant Director | Ziv Gordon |
Gear House | Inhouse Film |
Gear House | Pro Action |
Post Production House | Serena |
Music Composition | BKP Music |
Production Consultant | Dolly Saidy (Mint) |
Produzent | Rawan Khatib (Mint) |
Editors and Motion Artists | Ashraf Muhammadunny |
Editors and Motion Artists | Aurangzaib Zafar |
Photography | Ashraf Muhammadunny |