Emirates NBD - "The Beautiful After"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Vereinigte Arabische Emirate

Awards

15002

Marke: Emirates NBD
Länder: Vereinigte Arabische Emirate

Werbende: Emirates NBD

Titel	The Beautiful After
Agentur	FP7/DXB - McCann Worldgroup
Kampagne	The Beautiful After
Werbende	Emirates NBD
Marke	Emirates NBD
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 10
Geschäftsbereich	Bank Services, Börsenmakler
Slogan	Retirement is not an ending but a new beginning for the rest of your life
Story	The bank invited unsuspecting people to press the pause button on their today and imagine their own future, as if that future was right there in front of them… Check out the unexpected and priceless experience in the video. To generate conversations around the topic of retirement, the bank is also inviting viewers to a nationwide movement around the topic. When people get married, they take wedding vows for their future together. Planning for retirement has that same sentiment of planning a future together. Wedding vows are given a lot of importance, because they are more than just words. They are promises and commitments made by the couple for their future together. So, the campaign is also encouraging people to share their vows for life after work with a hashtag #RetirementVows.
Philosophie	Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future.
Medientyp	Case Study
Länge	259 seconds
Strategist	Tahaab Rais
Stellvertretender Creative Director	Josephine Younes
Art Director	Josephine Younes
Stellvertretender Creative Director	Nayaab Rais
Texter	Nayaab Rais
Etatdirektor	Vicky Kriplani
Kundenbetreuer	Layan El Hafi
Strategieplaner	Sameer Islam
Account Executive	Erna Redzepagic
Agency Producer	Mint
Produktionsfirma	ZO Productions
Regisseur	Ziad Oakes
Bild und Kamera	Ziad Oakes
Filmproduzent/Produzent	Tania Salha
Ton	John Kochanczyk