| Titel | Twitterference |
| Agentur | FP7/BAH |
| Kampagne | Twitterference |
| Werbende | Batelco |
| Marke | Ookla |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 7 |
| Geschäftsbereich | Andere Online-Dienste |
| Story | Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral. |
| Medientyp | Internet-Film |
| Länge | |
| Geschäftsführer | Ehab Lori |
| Creative Director | Amit Kapoor |
| Direktor Kundenmarketing | Umar Achraf |
| Art Director | John Fayek |
| Texter | Amit Kapoor |
| Texter | Umar Achraf |
| Texter | Clive Nigel Pereira |
| Etatdirektor | Mohamed Sabra |
| Account Executive | Heba Yousafali |
| Medienmanager | Noha Alaa |
| Direktor Strategische Planung | Tahaab Rais |
| Kreative Strategie | Tahaab Rais |
| Marketing Communications Senior Manager | Abdulla Abuidrees |
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