HomeEquity Bank - "Orders of Sacrifice (98s)"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

Awards

1430

Marke: HomeEquity Bank
Länder: Kanada

Werbende: HomeEquity Bank

Titel	Orders of Sacrifice (98s)
Brief	We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans.
Agentur	Zulu Alpha Kilo
Kampagne	Orders of Sacrifice
Werbende	HomeEquity Bank
Marke	HomeEquity Bank
Posted	November 2022
Geschäftsbereich	Gemeinnützige Organisationen
Story	On Remembrance Day, November 11th, Canada honours those who served. The Royal Canadian Legion is at the centre of these efforts, raising funds for veterans while making sure their sacrifices are never forgotten. HomeEquity Bank sponsors the Royal Canadian Legion’s online fundraising initiatives each year.
Medientyp	Case Study
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Brian Murray
Art Director	Vic Bath
Art Director	Michael Romaniuk
Texter	Dan Cummings
Texter	Marco Buchar
Designer	Dejan Djuric
Designer	Jackman Chiu
Agency Producer	Tim Lynch
Kundenbetreuer	David Tremblay
Kundenbetreuer	Samantha Tang
Kundenbetreuer	Rob Feightner
Werbeleiter	Yvonne Ziomecki
Werbeleiter	Vivianne Gauci
Werbeleiter	Erin Wilson
Werbeleiter	Niary Toodakian
Werbeleiter	Sonia Gill