Titel | Me, My Autism & I (film) |
Agentur | Havas London |
Kampagne | Me, My Autism and I |
Werbende | Reckitt |
Marke | Vanish |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
Geschäftsbereich | Reinigungsprodukte & Waschmittel |
Story | In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all.. |
Medientyp | Case Study |
Länge | |
Post-Produktion | Whitehouse Post |
Regisseur | Tom Hooper |
Kreativpartner | Elliot Harris |
Chief Executive Officer (CEO) | Xavier Rees |
Chief Creative Officer | Vicki Maguire |
Reckitt Global Executive Creative Director | Elliot Harris |
Creative Director | Nick Rowland |
Senior Creative | Hollie Iles |
Creative Teammitglied | Sasha Midgley |
Creative Teammitglied | Aly Marx-Blackwell |
Global Managing Director | Tamara Greene |
Geschäftsführender Teilhaber | Ainhoa Wadsworth |
Kaufmännischer Geschäftsführer | Dom Skuratko |
Senior Account Director | Catherine Martyn |
Etatdirektor | Nicole Burgess |
Kundenbetreuer | Irina Patrichi |
Executive Strategy Director | Britt Iversen |
Group Strategy Director | Becky Taylor-Wilkinson |
Strategist | Tom King |
Head of Creative Services | Shaun Musgrove |
Produktionsleitung | Katie Keith |
Head of Film | Louise Bonnar |
Senior Film Producer | Katie Wood |
Assistant Film Producer | Sian O'Halloran |
Creative Production Director | Stefanie Price |
Creative Producer | Kieran Worboys |
Creative Producer | Lucy Farrell |
Senior Brand Designer | Sarah Butler |
Senior Designer | Darta Losane |
Conceptual Designer | Morgan Shipley |
Business Affairs Manager | Marta Kisluk |
New Business Consultant | Charlotte Anderson |
Post-Produktion | Havas Studios |
Content Creator | Simon Allinson |
Content Producer | Lauren Allen |
Produktionsleitung | Flo Clive |
Lead Editor | Paul Reson |
Integrated Producer | Phil Sheed |
Direktor Fotografie | Beatriz Delgado Mena |
Produktionsfirma | Smuggler |
Executive Producer | Lucy Kelly |
Filmproduzent/Produzent | Molly Pope |
Direktor Fotografie | Steve Annis |
Casting Director | Kharmel Cochrane |
Cutter | Russell Icke |
Assistenzredakteur | Thomas Sheriff |
Produktionsleitung | Ella Sedgwick |
Executive Producer | Annabel Bennett |
Music Supervisor | Jay James |
Sound Engineer | Sam Ashwelz |
Produktionsleitung | Olivia Ray |
Post-Produktion | company 3 |
Post-Produktion | The Post Arm |
Online Concept | Simon Elbourne |
Produzent Post-Produktion | Chris Anthony |
Produzent Post-Produktion | Helen Stanley |
Produzent Post-Produktion | Emma Cook |
PR Agency | One Green Bean |
Head of PR | Sophie Nicholson |
Associate Business Director | Inder Gill |
Kundenbetreuer | Sharnece Bent |
Account Executive | Maryam Tukur |