| Titel | Cheltenham 2023 |
| Agentur | BBH |
| Kampagne | Cheltenham 2023 |
| Werbende | Paddy Power PLC |
| Marke | Paddy Power |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Philosophie | Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Pulse Films |
| Ton | String and Tins |
| Werbeleiter | Michelle Spillane |
| Werbeleiter | Leah Spears |
| Werbeleiter | Tom Muldowney |
| Werbeleiter | Patrick Boyce |
| Werbeleiter | Dean Finn |
| Werbeleiter | Rachael Kane |
| Chief Creative Officer | Alex Grieve |
| Stellvertretender Creative Director | Luke Till |
| Stellvertretender Creative Director | Lawrence Bushell |
| Schauspieler | Peter Crouch |
| Texter | Jonny Durgan |
| Agency Producer | Rory Reames |
| Assistant Agency Producer | Rebecca Ellis |
| Assistant Agency Producer | Valentina Schwendinger |
| Planner | Jonny Turnbull |
| Business Leader | Bobbie Gannon |
| Kundenbetreuer | Alexander Boden |
| Leitung Musik | TMS Black Sheep Music |
| Leitung Musik | Hywel Evans |
| Leitung Musik | Daniel Olaifa |
| Regisseur | Freddie Waters |
| Executive Producer | James Sorton |
| Produktionsleitung | Chris Harrison |
| Produzent | Neil Andrews |
| Direktor Fotografie | Benjamin Krakun |
| Produktionsdesigner | Carly Reddin |
| Wardrobe | Scarlet Wallis |
| Wardrobe | Danielle Timperley |
| Schauspieler | Abbey Clancy |
| Cutter | Leo King |
| Redaktionsbüro | Stitch |
| Post-Produktion | Rascal Post |
| ECD & VFX Supervisor | Andrew Wood |
| 2D-Lead | Holly McLean |
| 2D Artist | James Pratt |
| 2D Artist | Rich DC |
| Kolorist | Dan Levy |
| Executive Post Producer | Matthew Towell |
| Produzent Post-Produktion | James Beck |
| Color Producer | Jai Mhach Durban |
| Sounddesigner | Adam Smyth |
| Additional Sound Designer | Jim Stewart |
| Audio-Postproduktion | Eimear Ní Ghuaire |
| Audio-Postproduktion | Olivia Endersby |
Mehr Projekte
ALLE SEHENWe’re All In, For Them
- MARKE:
- Battersea
- AGENTUR:
- New Commercial Arts
The Bond
- MARKE:
- Battersea
- AGENTUR:
- New Commercial Arts
TikTok 'BookTok'
- MARKE:
- TikTok
If You're Happy
- MARKE:
- N/A
- AGENTUR:
- Pulse Films
The KFC Teriyaki Burger
- MARKE:
- KFC
- AGENTUR:
- Mother London
A better brew for the planet
- MARKE:
- Yorkshire Tea
- AGENTUR:
- Lucky Generals
Flip
- MARKE:
- B&Q
- AGENTUR:
- Uncommon Creative Studio
Drumbeat
- MARKE:
- Lloyds Bank
- AGENTUR:
- adam&eveDDB
Set yourself free
- MARKE:
- Starling Bank
- AGENTUR:
- Wonderhood Studios