| Titel | The Hovering Art Director |
| Brief | Adobe wanted to tell designers that they can work faster with Adobe Stock. To do this, it tapped a familiar figure from agency culture: the art director who hovers over every designer's shoulder, making constant "helpful" suggestions. In the film, the results of the art director's meddling are questionable to say the least. And then the planner weighs in... |
| Agentur | Dentsu Creative |
| Kampagne | Hovering Art Director |
| Werbende | Adobe |
| Marke | Adobe Stock |
| Posted | November 2017 |
| Geschäftsbereich | Werbung & Kommunikation |
| Story | Adobe wanted to tell designers that they can work faster with Adobe Stock. To show them this benefit, the agency Achtung mcgarrybown tapped into an industry phenomenon, that every designer out there has a hard time keeping up with. The Hovering Art Director. Hobby Film's Sebastian Hedin directed the humorous film that launched the campaign. |
| Medientyp | Internet-Film |
| Creative Director | Daniel Sytsma |
| Creative Teammitglied | Jasper Janssen |
| Creative Teammitglied | Niklas Kristensen |
| Creative Teammitglied | Michael James Phillips |
| Creative Teammitglied | Bert Marissen |
| Creative Teammitglied | Alexis Jabbour |
| Designer | Christian Mezofi |
| Etatdirektor | Sven Vening |
| Strategist | Gerben Van der Zwaard |
| Filmproduzent/Produzent | Esther Kroes |
| Filmproduzent/Produzent | John Gerard |
| Filmproduzent/Produzent | Suzanne Whittaker |
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