Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, Großbritannien

7999

Titel	Pina Colada
Agentur	AMV BBDO
Kampagne	Tech for the life you dream of…
Werbende	PC World
Marke	Currys PC World
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Computers, PDAs & Rechenmaschinen
Slogan	tech for the life you dream of
Story	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Philosophie	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Medientyp	Fernsehen
Länge	58 seconds
Directors	The Bobbsey Twins From Homicide
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Produzent	Andrew Studholme
Produktionsfirma	Blink London
Executive Producer	James Bland
Agency Producer	Polly Lowles
Creative Director	Clark Edwards
Direktor Fotografie	Christopher Sabogal
Cutter	Ed Cheeseman
Post-Produktion	The Mill London
Texter	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles