PNC Bank - "The “Baking Of” the Gingerbread Branch"

Deutsch NY

Deutsch NY New York, Vereinigte Staaten von Amerika

15782

Marke: PNC Bank
Länder: Vereinigte Staaten von Amerika

Werbende: The PNC Financial Services Group

Titel	The “Baking Of” the Gingerbread Branch
Agentur	Deutsch NY
Kampagne	Gingerbread Branch
Werbende	The PNC Financial Services Group
Marke	PNC Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 12
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Philosophie	PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka.
Medientyp	Infomercial
Länge	120 seconds
Markt	Vereinigte Staaten von Amerika
Group Creative Director	Jeremy Bernstein
Art Director	Alex Avis
Texter	Justin Lee
Designer	Juan-Carlos Pagan
Designer	Aliza Adam
Designer	Brian Gartside
Designer	Lynne Yun
Illustrator	Lynne Yun
Multimedia-Designer	Alex Miller
Produktionsmanager	Joe Calabrese
Art Director	Sarah Manna
Produzent Digital	Suzanne Molinaro
Produzent	Josh Dietel
Druck-Produzent	Jeanette Luis
Technology Department	Michael Nicosia
Entwicklung	Jeff Denton
Entwicklung	Ryan Moylan
Motion Design	Matt Severin
Informationsarchitekt	Dan Machlin
Designer	Priscilla Osredkar
Sound Engineer	Charles Hailey
Projektmanager	Clara Kim
Social Media Strategie	Jessica Yin
Director of Content	Gurbani Chadha
Autor Digital	Cristina Diaz Borda
Projektmanager	Katie Casares
Produktionsfirma	TH Productions, New York
Design	Design Compendium, Brooklyn
Produktionsfirma	Steelhead
Regisseur	Jeff Morgan
Direktor Fotografie	Pete Slife
Cutter	Aaron Schillinger
Cutter	Pete Slife
Fotograf	Jeremiah Wilson
Etatdirektor	Barbara Chandler
Etatdirektor	Bennet Kim
Account Supervisor	Trisha O
Account Executive	Emily Maier
Business Affairs	Jaymie Lipman