Volkswagen - "Last Wishes"

AlmapBBDO

AlmapBBDO São Paulo, Brasilien

Awards

27980

Marke: Volkswagen
Länder: Brasilien

Werbende: Volkswagen

Titel	Last Wishes
Agentur	AlmapBBDO
Kampagne	Kombi Last Wishes
Werbende	Volkswagen
Marke	Volkswagen
Posted	August 2014
Geschäftsbereich	Lieferwagen, Kleinbusse
Story	Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade.
Medientyp	Interaktiv
Länge	244 seconds
Partner / General Creative Director	Luiz Sanches
Creative Director	André Kassu
Creative Director	Marcos Medeiros
Direktor Digitale Kreation	Luciana Haguiara
Direktor Digitale Kreation	Sandro Rosa
Creative Teammitglied	Benjamin Yung Jr
Creative Teammitglied	Marcelo Tolentino
Creative Teammitglied	Marcelo Nogueira
Creative Teammitglied	Marcelo Pignatari Rosa
Produktionsfirma	Spray Filmes
Executive Producer	Lucia Leite
Regisseur	Fernando Grostein de Andrade
Direktor Fotografie	Fernando Grostein de Andrade
Tonstudio	B A Start!
Tonstudio	Lucas Lima
Cutter	Raoni Rodrigues
Post-Produktion	Boson Post
RTV	Vera Jacinto
RTV	Rafael Motta
RTV	Ana Paula Casagrande
RTV	Henrique Danieletto
RTV	Diego Villas Boas
UX Designer	Vanessa Marques
UX Designer	Luiz Felipe Fernandes
Projektmanager	Denise Aya Kotsubo
Produktionsfirma	Inkuba
Fotograf	Fabio Bataglia
Art Buyer	Teresa Setti
Art Buyer	Ana Cecília da Costa
Produktion Grafik	José Roberto Bezerra
Partner / Director of Client Services & Management	Gustavo Burnier
Etatdirektor	Filipe Bartholomeu
Etatdirektor	José Fernando Lopes
Account Supervisor	Ana Beatriz Moreira Porto
Account Executive	Aline Macedo
Account Trainee	Fernanda Portugal
Partner / General Planning Director	Cintia Gonçalves
Direktor Strategische Planung	Sérgio Katz
Strategieplaner	Marcus Freitas
Strategieplaner	Denis Camargo
Strategieplaner	Tatiana Weiss
Strategieplaner	Rodrigo Friggi
Media Director	Brian Crotty
Media Director	Kauê Lara Cury
Media Director	Fabio Urbanas
Medien (Agentur)	Daniele Valle
Medien (Agentur)	Katia Piccardi
Medien (Agentur)	Stefano Justo
Medien (Agentur)	Dayane Manfrere Alves
Marketer (Management)	Marcelo Olival
Marketer (Management)	Carlos Leite
Marketer (Management)	Ana Cristina Mota
Marketer (Management)	Camila Canais