| Titel | Grilled Barcodes |
| Agentur | Sancho BBDO |
| Kampagne | Grilled Barcodes |
| Werbende | PepsiCo Inc. |
| Marke | Pepsi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 11 |
| Geschäftsbereich | Getränke |
| Story | Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better, by using the similarity between barcodes and grills, and creating a filter that turned Pepsi’s barcodes into grills. After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The campaign had a spot where people could see the fire getting out from the barcodes while grilling a delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their own meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger. |
| Medientyp | Interaktiv |
| Länge | |
| General Creative Directors | Daniel Alvarez |
| General Creative Directors | Diego Contreras |
| Creative Director | Jose Ariel Hernandez |
| Creative Director | Andres Lancheros |
| Texter | Juan Diego Rivera |
| Art Director | Juan-David Pérez |
| Account Executive | Nicolás Jaramillo |
| Digital Content | María-Alejandra Altafulla |
| Filmproduzent/Produzent | Kelly Escobar |
| Produktion | Flare + Diptongo |
An diesem Projekt beteiligte Leute
Könnte Ihnen auch gefallen...
Mehr Projekte
ALLE SEHENAsí somos y punto
- MARKE:
- Hipinto
- AGENTUR:
- Sancho BBDO
Pepsi Code
- MARKE:
- Pepsi
- AGENTUR:
- Sancho BBDO
The Hottest Billboard
- MARKE:
- Flamin'Hot
- AGENTUR:
- Sancho BBDO
Mani Moto (Maniax) Doritos
- MARKE:
- Doritos
- AGENTUR:
- Sancho BBDO
Lucky Numbers 4
- MARKE:
- Baloto
- AGENTUR:
- Sancho BBDO
Lucky Numbers 3
- MARKE:
- Baloto
- AGENTUR:
- Sancho BBDO
Lucky Numbers 2
- MARKE:
- Baloto
- AGENTUR:
- Sancho BBDO
Lucky Numbers 1
- MARKE:
- Baloto
- AGENTUR:
- Sancho BBDO
Skin Colors
- MARKE:
- Pies Descalzos Fundation
- AGENTUR:
- Sancho BBDO