Titel | I Touch Myself |
Agentur | J. Walter Thompson Sydney |
Kampagne | I Touch Myself Project |
Werbende | Cancer Council Australia |
Marke | Cancer Council |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Slogan | Touch Yourself |
Story | ‘I Touch Myself’ features leading female artists singing to create more awareness amongst women. The video includes Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell covering Amphlett's track. |
Philosophie | The campaign pays tribute to the iconic Australian vocalist, Chrissy Amphlett, who passed away from breast cancer almost a year ago. |
Medientyp | Branded Content |
Länge | |
Soundtrack | I Touch Myself |
Digital Strategy | Trevor Crossman |
General Manager | Jenny Willits |
Executive Creative Director | Simon Langley |
Executive Creative Director | Mark Harricks |
Agency Producer | Vicky Ryan |
Art Director | Alexandra Antoniou |
Texter | Sylvianne Heim |
Texter | sinead roarty |
Kundenbetreuer | Paul Everson |
Kundenbetreuer | Caroline Ludwell |
Kundenbetreuer | Monica Tobin |
Kundenbetreuer | Ali Clemesha |
Agency Producer | Tommie McSweeney |
Etat-Planer | Angela Morris |
Regisseur | Daniel Askill |
Regisseur | Lorin Askill |
Regisseur | Joel Pront |
Filmproduzent/Produzent | Charity Downing |
Filmproduzent/Produzent | Rachael Ford Davies |
Direktor Fotografie | Russel Boyd |
Musik | Clive Young |