Reporters Ohne Grenzen - "The Last Wort"

DDB Hamburg

DDB Hamburg Hamburg, Deutschland

5944

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Reporters Ohne Grenzen
Länder: Deutschland

Werbende: Reporters Without Borders

Titel	The Last Wort
Titel (Originalsprache)	Das letzte Wort
Agentur	DDB Hamburg
Kampagne	The Weapen
Werbende	Reporters Without Borders
Marke	Reporters Ohne Grenzen
Datum der ersten Ausstrahlung/Veröffentlichung	2016
Geschäftsbereich	Menschenrechte
Philosophie	To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects.
Problem	All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Medientyp	Presse & Publikationen
Länge	95 seconds
Geschäftsführer	Fabian Roser
Creative Director	Jan-Hendrik Scholz
Creative Director	Nicolas Schmidt-Fitzner
Art Director	Christian Baur
Texter	Thimon Machatzke
Art Director	Eva Schramm
Art Director	Vitali Wachramejew
Art Director	Pascal Rößler
Art Director	Quentin Frémont
Texter	Nicolas Berg
Direktor Kundenservice	Sönke Bruns
Projektmanager	Carolin Sonnenschein
Executive Creative Director	Fabian Roser