Titel | Dance Fight |
Agentur | Droga5 |
Kampagne | Better than you think |
Werbende | Kepak |
Marke | Rustlers |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 10 |
Geschäftsbereich | Nahrungsmittel |
Story | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Medientyp | Integrated Media/360 Activation |
Länge | |
Produktionsfirma | Biscuit Filmworks UK |
Ton | String and Tins |
Musik | Audio Network |
Chief Creative Officer | David Kolbusz |
Creative Director | Dave Wigglesworth |
Creative Director | Ed Redgrave |
Creative Teammitglied | Sara Sutherland |
Creative Teammitglied | Philippa Baines |
Creative Teammitglied | Melina Filippidou |
Creative Teammitglied | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Designer | Julia Kuisma |
Motion Designer | John Beechey |
Studio Direktor | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Etatdirektor | Georgie Bowie |
Strategist | Guy Reason |
Regisseur | Jeff Low |
Produzent | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Produzent | Jeff McDougall |
Direktor Fotografie | Igor Jadue Lillo |
Produktionsdesigner | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Kostüme | Alecia Ebbels |
Redaktionsbüro | Work London |
Cutter | Saam Hodivala |
Produzent Post-Produktion | BEN TOMLIN |
Post-Produktion | The Mill London |
2D-Lead | Dan Adams |
Kolorist | Alex Gregory |
Produzent Post-Produktion | Nicola Simmons |
Sounddesigner | Adam Smyth |
Produzent Ton | Charlie Howard |
Komponist | Jeff Low |