| Titel | Linesmen for Peace |
| Agentur | Wunderman |
| Kampagne | “Linesmen for Peace” |
| Werbende | Sao Paulo’s Football Federation |
| Marke | Sao Paulo’s Football Federation |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 1 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Nothing Can Impede Peace |
| Story | To combat violence in football stadiums, we created a campaign that could not be ignored by the fans or the media. During the 2014 Sao Paulo championship, the linesmen's red and yellow flags were replaced with white flags, changing an old football rule. Not just in one game, but in all 158 matches. The message was completed with field signs that read: Nothing can impede peace. Every time the flag was raised, the linesmen would send out a message of peace as a reminder against violence. We made the news instantly: 42 sports shows explained to their audiences why the linesmen’s flags had changed. Over 270 newspapers picked up our headline. More than 1,200 Free TV insertions were earned. |
| Ergebnis | The campaign achieved a dramatic reduction in the number of people arrested for violence in the stadiums: 47 people in 2013 vs. 1 in 2014, according to the Police Department. |
| Medientyp | Andere |
| Länge | |
| Mehr Informationen | http://www.bandeirinhadapaz.com.br |
| Art Director | André Araújo |
| Texter | Samuel Normando |
| Chief Creative Officer | Paulo Sanna |
| Creative Director | Adriano Abdalla |
| Creative Director | Fábio Matiazzi |
| Creative Director | Fernando Tomeu |
| Creative Director | Rafael Palermo |
| Creative Director | João Paulo Martins |
| Projektmanager | Sergio Porro |
| Motion Design | Ugo Zamponi |
| Druck-Produzent | Sandro Figueiredo |
| RTV | Cleo Andrade |
| RTV | Flávia Rocha |
| Communications Coordinator | Tercio Silveira |
| Produktion Grafik | Rodrigo Cassino |
| Communications Director | Ge Rocha |
| Programmer | Douglas Miguel |
| Programmer | Fernando Basilio |
| Produktionsfirma | La Casa de La Madre |
| Fotografie / Illustration | Paulo Villar |
Mehr Projekte
ALLE SEHENFamily Safety Instructions
- MARKE:
- TAM Airlines
- AGENTUR:
- Wunderman
Linesmen for Peace
- MARKE:
- Sao Paulo’s Football Federation
- AGENTUR:
- Wunderman
Linesmen for Peace
- MARKE:
- Sao Paulo’s Football Federation
- AGENTUR:
- Wunderman