| Titel | Zurich HomeLovers showcase |
| Agentur | McCann Lisbon |
| Kampagne | Zurich HomeLovers showcase |
| Werbende | Zurich Insurance Company Ltd |
| Marke | Zurich Insurance |
| Posted | April 2014 |
| Produkt | Insurance/Home Insurance/Real Estate |
| Geschäftsbereich | Versicherung |
| Story | Idea:As you browsed through them, you could see all the rooms and everything inside them. Including a burglar that suddenly shows up, as he's robbing the house.This unexpected appearance makes the browsing experience weird, uncomfortable and almost scary. In the end, a super shows up with the reveal: "Thinking about buying or renting? Think about Zurich Home Insurance."The same idea was then applied to other home albums but with other damages covered by the insurance: flooding and fire. |
| Philosophie | With a house hunting exercise: we spotted the best place to reach our target:the Real Estate Agents' Facebook pages.The coolest one? HomeLovers. The most trendy and user friendly in Portugal.It was created a strategic partnership between the two brands, and a completely new experience was developed for a massive group of people looking for a new home in the HomeLovers' photo albums. The flats shown were all real and they were all available to buy or rent. |
| Problem | PROBLEM: How to sell Zurich Home Insurance on the social networks,without a Facebook page in Portugal? |
| Ergebnis | Total mediainvestment: only 8.5_ RESULTS:(in one week)Interaction -- 100.640 people of 118.920 on Facebook page (84%). Total clicks -- 412.938 out of Facebook and still counting. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Jos Godinho Marques |
| Account Supervisor | Filipa Vasconcelos |
| Kundenbetreuer | Ins Frana Martins |
| Werbeleiter | Ana Quintela |
| Fotograf | Mauro Motty |
| Art Director | Tiago Prandi |
| Texter | Tom s Gama |
| Etatdirektor | S¢nia Correia |
| Werbeleiter | Magda Tilli |