| Titel | Balloon |
| Agentur | DDB Barcelona |
| Kampagne | Balloon |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Posted | JunI 2007 |
| Produkt | New Beetle |
| Geschäftsbereich | Autos |
| Slogan | Some people don't really want a car. |
| Story | A young man is walking around the city holdin something that seems a balloon. The people in the city look at him and finds the balloon incredible. In the middle of the spot, we discover what kind of balloon it is. |
| Philosophie | A good ad and some guerrilla marketing. |
| Problem | We want to introduce the new New Beetle again in the spanish market. And at the same time explain witha a big idea what does New Beetle mean and who is the real target. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Spanien |
| Musik | Devendra Banhart |
| Filmproduzent/Produzent | Luna Esquerdo |
| Etatdirektor | Gorka Lozano |
| Agency Producer | Vicky Moñino |
| Regisseur | Erik Morales |
| Texter | Isahac Oliver |
| Executive Creative Director | Jose Mª Roca de Vinyals |
| Art Director | Xavi Sitjar |
Mehr Projekte
ALLE SEHENCinema Pedestrian Detection
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Barcelona
Rear View Ana
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Barcelona
Rear View Alba
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Barcelona
Rear View Rafa
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Barcelona
Greyhounds
- MARKE:
- Volkswagen Golf Rabbit
- AGENTUR:
- DDB Barcelona
Final Alternatives - 7
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Madrid
Final Alternatives - 6
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Madrid
Final Alternatives - 5
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Madrid
Final Alternatives - 4
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Madrid