Dallas Pets Alive - "Adopt Stevie"

Dieste

Dieste Dallas, Vereinigte Staaten von Amerika

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Titel	Adopt Stevie
Agentur	Dieste
Kampagne	Adopt a peteran. Adopt a hero.
Werbende	Dallas Pets Alive!
Marke	Dallas Pets Alive
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 11
Geschäftsbereich	Gemeinnützige Organisationen
Story	November 11th is Veterans Day, and it's also adopt a senior dog month.
Philosophie	We will give senior dogs the honor and recognition they deserve, just like we do with veterans, by creating a PETERANS campaign highlighting their accomplishments. Showcasing why they’d be the perfect hero to potential adopters’ families.
Problem	People love adopting puppies. They’re cute and you can raise them the way you want to. Unfortunately, the same love isn’t given to older dogs. While senior dogs deserve to live their ﬁnal years in a loving home, sadly that’s often not the case. Animal shelters are ﬁlled with senior dogs, and they’re often the last adopted. In fact, it is 75% more diﬃcult for a senior dog to get adopted over a puppy.
Medientyp	Presse & Publikationen
Fotograf	Ale Burset
Digitale Retuschierung	Diego Speroni
Group Creative Director	Benjamin Jara
Creative Director	Juan Camilo Valdivieso
Art Director	Christopher Rodriguez
Chief Creative Officer	Abe García
Creative Director	Matias Jaramillo
Stellvertretender Creative Director	Andres Pedraza
Stellvertretender Creative Director	Daniel Vicente Días
Texter	Joel Austin
Leiter Strategie	Marialejandra Urbina
Print-Produzent	Anne-Marie Zorad