Titel | GRANDPA |
Agentur | Badillo Saatchi & Saatchi |
Kampagne | Grandpa |
Werbende | Toyota Motor Corporation |
Marke | Toyota Corolla |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
Geschäftsbereich | Kleinwagen |
Slogan | Good things are made to last |
Story | It seems it’s pretty much over for an old man lying around in a nursing home; especially when he doesn’t want to get up when his caregiver tries to wake him up each morning. As we see his caregiver getting flustered with his routine, we one day notice that this old man has another agenda. He gets up in the middle of the night to escape through a window and get into a car that awaits him. He appears dancing in a party and even jumps into a pool. When the night is over, the man carefully enters his room through the window. A young man is helping him and says goodbye whispering: “Grandpa, see you tomorrow.” That’s how we discover that his grandson has always been part of the plot and that this old man's life is far from over. |
Medientyp | Fernsehen |
Länge | |
Executive Creative Director | Juan Carlos Rodríguez |
Stellvertretender Creative Director | Diego Suarez |
Texter | Lorena Berges |
Art Director | Christian Juarbe |
Texter | Christian Ibarra |
Art Director | Manuel Valencia |
Agency Producer | Teremar Bravo |
Etatdirektor | Ileana Agrait |
Account Executive | Yia Marini |
Produktionsfirma | Salado Media |
Director | Cali Ameglio |
Executive Producer | Federico Ameglio (Salado) |
Direktor Fotografie | Diego Rosenblatt |
Produktionsleitung | Veronica Berta (Salado) |