Diego Suarez
Werbeleiter at Restaurant Brands International
Santafé de Bogotá, Kolumbien
TitelGRANDPA
Agentur
Kampagne Grandpa
Werbende Toyota Motor Corporation
Marke Toyota Corolla
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 3
Geschäftsbereich Kleinwagen
Slogan Good things are made to last
Story It seems it’s pretty much over for an old man lying around in a nursing home; especially when he doesn’t want to get up when his caregiver tries to wake him up each morning. As we see his caregiver getting flustered with his routine, we one day notice that this old man has another agenda. He gets up in the middle of the night to escape through a window and get into a car that awaits him. He appears dancing in a party and even jumps into a pool. When the night is over, the man carefully enters his room through the window. A young man is helping him and says goodbye whispering: “Grandpa, see you tomorrow.” That’s how we discover that his grandson has always been part of the plot and that this old man's life is far from over.
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