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Kelsey Hughes
Kelsey Hughes
Art Director at Zulu Alpha Kilo
Vancouver, Kanada
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TitelTurkeyware
Agentur
Kampagne It’s All About the Sides
Werbende Campbell Soup Company
Marke Campbell Company of Canada
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 12
Geschäftsbereich Konserven, Lebensmittel in Dosen
Story Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”.
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