Peugeot Allure - "YellowKorner – Laurent Baheux 2"

Mogul Boulogne-Billancourt, Frankreich

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Marke: Peugeot Allure
Länder: Frankreich

Werbende: Peugeot

Titel	YellowKorner – Laurent Baheux 2
Agentur	Mogul
Kampagne	Capturing Allure
Werbende	Peugeot
Marke	Peugeot Allure
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Allradantrieb
Philosophie	Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
Medientyp	Presse & Publikationen
Markt	Großbritannien
Werbeleiter	Linda Jackson
Werbeleiter	Phil York
Werbeleiter	Erika Bouteloup
Werbeleiter	Leonie Raistrick
Werbeleiter	Valérie Candeiller
Werbeleiter	Mathieu Bellamy
Photography Agency	Yellowkorner
Werbeleiter	Alexandre De Metz
Werbeleiter	Eva Lafferrere
Werbeleiter	Maryam Bettahar
Kundenbetreuung	Nicolas Delacroix
Kundenbetreuung	Damien Rety
Agentur	The Open Agency
Kundenbetreuung	Stéphane Boutier
Kundenbetreuung	Judith Romero
Kundenbetreuung	Lena Lieuvin
Kundenbetreuung	Manijeh Borner
Kundenbetreuung	MERCIER Loïc
Kundenbetreuung	Nicolas Orsoni
Agency Executive Producer	Julien Averty
Production Director	Fanélie RODOZ
Produktionkoordinator	Emie Pham
Content Lead	Ken Sainthorant
Creative Director	Julien Gragnic
Texter	Charlotte Balatre
Texter	Vincent Talabot
Art Director	Félix Prunier
Art Director	Redwan BENAMMAR
Cutter	Victor Trifilieff
Cutter	Tom Lavisse
Assistenzredakteur	Mathilde De-Monbrison
Produktionsfirma	JackFlash
Regisseur	Julien Faure
Regisseur	Fabien Ecochard
Direktor Fotografie	Jacques Ballard
Executive Producer	James Hagger
Production Director	Robin Noel
Ton	Pure Sound Project