Titel | Film 4 Idents |
Agentur | Saatchi & Saatchi |
Kampagne | Film 4 Idents |
Werbende | Direct Line |
Marke | Direct Line |
Posted | Juli 2020 |
Geschäftsbereich | Versicherung |
Philosophie | In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining. |
Medientyp | Case Study |
Länge | |
Produktionsfirma | Rattling Stick |
Redaktionsbüro | The Assembly Rooms |
Post-Produktion | Framestore |
Tonstudio | Factory Studios |
Chief Creative Officer | Guillermo Vega |
Executive Creative Director | Dan Treichel |
Creative Director | Franki Goodwin |
Creative Teammitglied | Ryan Price |
Creative Teammitglied | Harriet Ronn |
Creative Teammitglied | Barney Spiro |
Business Leader | Richard Sweetman |
Etatdirektor | Paul McHugh |
Kundenbetreuer | Juliet Cornick |
Strategieplaner | Rui Ferreira |
Agency Producer | Marie Hughes |
Production Supervisor | Isaac Addo |
Regisseur | Daniel Kleinman |
Executive Producer | Johnnie Frankel |
Produzent | Stuart Bentham |
Cutter | Eve Ashwell |
Produzent Post-Produktion | Helen Hughes |
Sounddesigner | Dan Beckwith |
Brand Director | Kerry Chilvers |
Marketing Manager | Kirsty Hoad |
Manager, Brand Marketing | Emma Taylor |
Partner | Oli Scargill |
Kaufmännischer Geschäftsführer | Marine Turner |
Head of Sponsorship & Events | Chris Fuller |
Produktionsmanager | Rick Chambers |
Associate Director | Andrew Gifford |