Pony Malta - "She Speaks (125s)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Kolumbien

Awards

3118

Marke: Pony Malta
Länder: Kolumbien

Werbende: AB Inbev

Titel	She Speaks (125s)
Brief	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agentur	MullenLowe SSP3 Colombia
Kampagne	#SheSpeaks
Werbende	AB Inbev
Marke	Pony Malta
Posted	Dezember 2020
Geschäftsbereich	Bier, Cidre
Story	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Problem	TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Medientyp	Interaktiv
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Creative Director	Jorge Eliecer Pinto
Creative Director	Guillermo Siachoque
Texter	Laura Medina
Etatdirektor	Fabiana Manzi
Account Executive	Juan-Sebastián Arévalo
Direktor Digital	Jennifer Boshell
Brand Manager	Dubraska Arguinzonez
Etat-Planer	Laura Torres
Produktionsleitung	Jose Vicente Altamar
Image Design	Andrés Torres
Image Design	Julián-David González
Image Design	Javier Cáceres
Image Design	Nicolás Fuenmayor
Musik	Camilo-Andrés Medina