Nike - "Andressa Alves Doll"

Wieden + Kennedy

Wieden + Kennedy São Paulo, Brasilien

Awards

5013

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Nike
Länder: Brasilien

Werbende: Nike

Titel	Andressa Alves Doll
Agentur	Wieden + Kennedy
Kampagne	Andressa Alves Doll
Werbende	Nike
Marke	Nike
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Sportbekleidung
Philosophie	Like most women, Andressa Alves, a Brazilian footballer star, was always given dolls as a child. Passionate about soccer, little Andressa decided to turn her dolls into something that really was of interest to her: doll heads became the first footballs of the future star. Wieden+Kennedy and Nike brought that doll-ball to life by creating the ideal doll for the new generation of girls in love with sports: a doll that is shaped like a football, ready for playing, designed in partnership with artist Elisa Sassi.
Medientyp	Informationsmaterial & Direktmarketing
Länge	96 seconds
Creative Director	Bruno Oppido
Creative Director	Mariana Borga
Executive Creative Director	Eduardo Lima
Executive Creative Director	Renato Simões
Texter	Mariana Borga
Texter	Erika Moreira
Art Director	Bruno Oppido
Art Director	Paula Essig
Illustrator	Elisa Sassi
Etatdirektor	Jorge Papa
Kundenbetreuer	Nathalia Assad
Project Producer	Maurício Yamashita
Project Producer	Thais Bonizzi
Project Producer	Ricardo Barbin
Account Executive	Marinna Santos
Broadcast Production Director	Regiani Pettinelli
Broadcast Producer	Thais Bonizzi
Planning Director	André Troster
Planner	Fernando Prado
Planner	Beatriz Silva
Medienteam	Thais Altschuller
Medienteam	Alex Bezerra
Medienteam	Tayna Perpetua
Medienteam	Liese Lemee
Medienteam	Iury Lira
Other	BVM Cross
Werbeleiter	Daniel Ferreira
Werbeleiter	Jesse Long
Werbeleiter	Daniel Paz
Werbeleiter	Byron Brooks
Werbeleiter	Livia Pinheiro
Werbeleiter	Maria Luiza Matos
Werbeleiter	Giuliano Rezende