Coinsquare - "Do Digital Currency Right"

The Garden

The Garden Toronto, Kanada

4713

Marke: Coinsquare
Länder: Kanada

Werbende: Coinsquare

Titel	Do Digital Currency Right
Agentur	The Garden
Kampagne	Do Digital Currency Right
Werbende	Coinsquare
Marke	Coinsquare
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	A series of shady Internet figures are out to fleece unsuspecting victims in a humorous and visually appealing new spot promoting the digital currency trading platform Coinsquare. Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency The Garden imagines the world of digital currency trading as a seedy speakeasy. Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.” There are more than 1,300 digital currencies worldwide, but growing interest in the space has led to consumer confusion about how it works and how to differentiate between legitimate and respected traders and scammers. Established in 2015, Coinsquare is one of Canada’s largest digital currency trading platforms, with more than 100,000 customers and one of the world’s most secure trading platforms. Earlier this year, the company announced that it had closed a $30 million funding round led by Canaccord Genuity Corp that will be used to fuel a global growth plan and diversification strategy aimed at making the platform more responsive to the needs of mainstream customers. The campaign from The Garden is among the first by a digital currency trading platform to target mainstream investors.
Medientyp	Fernsehen
Länge	30 seconds
Edit Company	Rooster Post Production
Transfer Assistant	Alter Ego
Creative Director	Shane Ogilvie
Texter	Lindsay Eady
Texter	Jason Perdue
Texter	Kaidy Won
Art Director	Rosalinda Graziano
Art Director	Paul Riss
Strategist	Sarah Phillips
Producer	Jen Mete
Project Manager	Jessica Lax
Produktionsfirma	Soft Citizen
Executive Producer	Eva Preger
Director	The Perlorian Brothers
Direktor Fotografie	Pawel Pogorzelski
Line Producer	Andrew Sulliman
Production Designer	Jay Pooley
Editor	Michelle Czukar
Online Editor	The Vanity
Online Artist	Naveen Srivastava
Music Company	Pirate Group
Sound Engineer	Kyle Anderson
Director Music and Brands	Chris Tait
Colourist	Eric Whip