Titel | Adoption Test |
Agentur | BETC HAVAS |
Kampagne | Adoption Test |
Werbende | Qualitá |
Marke | Qualitá |
Posted | September 2020 |
Geschäftsbereich | Tierrechte |
Story | Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption. |
Medientyp | Case Study |
Creative Director | Laura Azevedo |
Creative Director | Romolo Megda |
Texter | Bruno Ramalho |
Art Director | Felipe Pires |