| Titel | Misspellings On Sale |
| Agentur | GMP Advertising |
| Kampagne | Misspellings On Sale |
| Werbende | DOMO |
| Marke | Westwood |
| Posted | Oktober 2015 |
| Geschäftsbereich | Fachgeschäfte |
| Story | DOMO, Romanian home appliances retailer, had a small budget and huge stocks of Westwood products, DOMO’s private label. One morning, Domo’s website slipped a misspelling in the name of a product. One that made leading TV stations, websites and blogs explode: Rufe ( Eng. Clothes) – Fufe( Eng. Bimbos). One letter changed in the name of the product stirred immediate controversy in social media. Westwood’s CEO took responsibility and came out with a public statement: “We all make mistakes, but we pay for ours. With huge discounts on Westwood products.” The promotion spread on and offline. |
| Medientyp | Case Study |
| Länge | |
| Designer | Monica Bondoc |
| Werbeleiter | Cristiana Belodan |
| Art Director | Florian Nistor |
| Art Director | Radu Rebei |
| Art Director | Bogdan Danailescu |
| Creative Director | Mihai Gongu |
| Creative Director | Ioana Munteanu |
| Etatdirektor | Alexandra Mihu |
| Texter | Andrei Mihailescu |
| Strategieplaner | Dana Pascu |