Maurício Almeida - Casarão - I Exist | AdForum Talent: The creative industry network.

Media Vice President at Publicis Brasil Comunicação

São Paulo, Brasilien

Titel	I Exist
Agentur	Publicis Brasil Comunicação
Kampagne	I Exist
Werbende	Casarão Brasil
Marke	Casarão
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 4
Geschäftsbereich	Gegen ethnische Diskriminierung
Philosophie	To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. The current landscape is marked by biases and distortions in these tools. Whether due to the lack of gender diversity in the data feeding AI recognition systems or the absence of transgender individuals in the development of these technologies, error rates are higher in detecting these individuals. This can limit access to applications, places, and might even demand security checks in public spaces, resulting in embarrassing procedures at airports, police stations and other everyday locations. The API is in the development phase using a database fed by the community itself. On the project's platform, transgender individuals can submit photos of their faces, contributing to this repository that "educates" any artificial intelligences, aiding in the correct gender identification. The more people participate in the project, the more accurate the API becomes. To invite transgender individuals to be part of this change, the initiative enlisted the participation of various transgender personalities such as the singing duo Vita Pereira and Isma Almeida, the “Irmãs de Pau”, and the cultural producer and prominent figure in the ballroom scene, Aru Macedo. The development of the initiative also received contributions from Digital Favela and BR Media. "I Exist" is an open API and will soon be available to programmers, companies, or startups wishing to develop a more inclusive facial analysis technology that validates the existence of transgender individuals.
Medientyp	Interaktiv
Länge	45 seconds
Mehr Informationen	https://projetoeuexisto.com.br/
Chief Executive Officer (CEO)	Eduardo Lorenzi
Chief Creative Officer	Mauro Ramalho
Chief Operating Officer (COO)	Gabriela Borges
Leiter Strategie	Juliana Elia
Executive Creative Director	Fabio Astolpho
Creative Director	Jairo Anderson
Creative Director	Arturo Marenda
Design Director	Peu Coelho
Stellvertretender Creative Director	Caio Tezoto
Stellvertretender Creative Director	Bruno Donadio
Creative Teammitglied	Manuela França
Creative Teammitglied	Rafael Barbosa
Creative Teammitglied	Rafael Figueiredo
Creative Teammitglied	Yonara Oliveira
Community Manager	Chico Boreli
Community Manager	Bruna Pasquini
Head of Projects & Operations	Maria Fernanda Laudisio
Project Leader	Nádia Mathias
Projektmanager	Matheus Reis
Project Assistant	Yalungà Leite
Public Relations	Leonardo Araujo
Public Relations	Rejane Romano
Produktionsleitung	Valeria Andrighetti
Broadcast Manager	Leo Alves
Broadcast Producer	Elucieli Nascimento
Broadcast Producer	Raphael Macedo
Media Vice President	Maurício Almeida
Media Director	Ester Ribeiro
Medienmanager	Raquel Noura
Head of Data	Thiago Cassemiro
Werbeleiter	Rogério de Oliveira
Werbeleiter	Patricia Castro
Digital Production	Wise
Content & Influence	Digital Favela
Content & Influence	BR Media
Photo/Video Production	Ricardo Barcellos
Photo/Video Production	Vitor Garcia
Tonproduktion	Pingado Áudio
PR Agency	And,All