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Director at Gesas Management
Finnland
TitelThe Funeral
BriefMoney is omnipresent in Switzerland, but the Swiss don't actually like to talk about it. Sometimes you can't avoid it, however. Take this guy, who goes to his father's funeral to meet relatives he didn't even know existed, including a pregnant mistress and a gay lover. They're all going to want a slice of the pie. Time to talk about money. Bank Cler can help.
Kampagne The Funeral
Werbende Bank Cler
Marke Bank Cler
PostedNovember 2017
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Story When you think of Switzerland, you think of three things: Money, money and money. Surprisingly, the Swiss have a very schizophrenic relationship with it. Money is omnipresent, but one thing applies to the Swiss more than to any other place in the world: You do not speak about money! Money is Switzerland’s biggest taboo.
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