Hamburguesas El Corral - "Burger Lovers"

Y&R Bogotá

Y&R Bogotá Bogota, Kolumbien

5921

Titel	Burger Lovers
Agentur	Y&R Bogotá
Kampagne	Burger Lovers
Werbende	Hamburguesas El Corral
Marke	Hamburguesas El Corral
Posted	Oktober 2014
Geschäftsbereich	Nahrungsmittel
Slogan	Burger Lovers
Story	Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them. The campaign exceeded all expectations, managing to officially file the bill required to legalize marriage between people and hamburgers, supported by 560,000 signatures of all the Colombians who got involved with the campaign, breaking sales records and dramatically increasing the number of views, fans and tweets.
Medientyp	Projekt Einführungen
Länge	156 seconds
Chief Creative Officer	Mauricio Rocha
Executive Creative Director	Tito Chamorro
Executive Creative Director	Juan Alvarado
Creative Director	Julian Andrés Núñez
Creative Director	Sebastian Sanchez
Texter	Sebastián Cuevas
Texter	Jorge Eliecer Pinto
Art Director	Marcela Zapata
Art Director	Andres Bolivar
Art Director	Irene Cruz
Art Director	Juan Carlos Otálora
Cutter	Gerardo Torres
Produktionsfirma	Colombo Films
Audio-Postproduktion	Estudios Machina