Riccardo Fregoso
Chief Creative Officer, Executive Board Member at Dentsu Creative Italy
Milano, Italien
TitelForza Canada
Agentur
Kampagne Forza Canada
Werbende Mondelēz International, Inc.
Marke Fonzies
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 10
Geschäftsbereich Nahrungsmittel
Story In April 2022 Italy failed to qualify for the World Cup. The most passionate and insane football fans in the world had no one to cheer for.But someone else qualified: Canada, the nation with the fewest football fans in the world. That's why Fonzies created Forza Canada: the first activation that turned desperate Italian fans into die hard Canadian supporters.
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Chief Creative Officer
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