K PLUS - "FACE/OFF"

Grey (Thailand) Ltd.

Grey (Thailand) Ltd. Bangkok, Thailand

Awards

7047

Marke: K PLUS
Länder: Thailand

Werbende: KASIKORNBANK

Titel	FACE/OFF
Agentur	Grey (Thailand) Ltd.
Kampagne	FACE/OFF
Werbende	KASIKORNBANK
Marke	K PLUS
Posted	April 2020
Geschäftsbereich	Andere
Story	K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch.
Medientyp	Andere
Länge	208 seconds
Chief Executive Officer (CEO)	Kanaporn Hutcheson
Chairman	Thor Santisiri
Chief Creative Officer	Jureeporn Thaidumrong
Deputy Chief Creative Officer	Asawin Phanichwatana
Creative Director	Jesse Wong
Texter	Sorrasak Thummakosol
Art Director	Vanalee Kraivaree
Direktor Kundenservice	Araya Preechapholkul
Kundenbetreuer	Ponlawat Jantip
Associate Planning Director	Jongkoch Dusittanakarin
Project Management Director	Kanoksak Kanchanachutha
Agency Producer	Nattakit Wongpakorn
Senior Traffic Coordinator	Juthamas Tantated
Produktionsfirma	Hub Ho Hin Bangkok
Regisseur	Nawapol Thamrongrattanarit
Bild und Kamera	Niramon Ross
Produzent	Nattapon Kornkaew
Assistant Director	Thanakrit Wongwaraphan
Film Art Director	Phuwanai Phangkhum
Casting	Surangkana Suwanjinda
Ausstattung/Styling	Pacharin Surawatanapongs
Produktionsmanager	Kanittha Waiyawan
Post-Produktion	Patcharee Sakunrungwat
Cutter	Chonlasit Upanigkit
Kolorist	Chonlasit Upanigkit
Komponist	Vichaya Vatanasapt
Sound Engineer	Nopawat Likitwong