| Titel | Rebuild the World |
| Agentur | BETC Paris |
| Kampagne | Rebuild The World |
| Werbende | LEGO |
| Marke | Lego |
| Posted | Dezember 2020 |
| Geschäftsbereich | Kultur, Freizeit & Sport |
| Story | According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego. |
| Medientyp | Case Study |
| Produktionsfirma | Stink Films |
| Creative Director | Agnès Cavard |
| Creative Director | Valérie Chidlovsky |
| Stellvertretender Art Director | Marie Salce |
| Music Creative Director | Christophe Caurret |
| Strategieplaner | Ghita Lemhandez |
| Etat-Planer | Donya Bouzarjomehri |
| Traffic Director | Laetitia MONNOIR |
| Music Negotiator | Mathilde BRIE |
| Creative Producer | Frédéric Genest |
| Regisseur | Traktor |
| Direktor Fotografie | Hoyte Van Hoytema |
| Set Designer | Nick Foley-Oates |
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