Citizens Bank - "How to Set #AnExtraPlate with Citizens Bank this Holiday Season"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

4916

Marke: Citizens Bank
Länder: Vereinigte Staaten von Amerika

Werbende: Citizens Bank

Titel	How to Set #AnExtraPlate with Citizens Bank this Holiday Season
Agentur	Publicis Sapient
Kampagne	Giving Tuesday
Werbende	Citizens Bank
Marke	Citizens Bank
Posted	Mai 2015
Geschäftsbereich	Bank Services, Börsenmakler
Story	For Citizens Bank, giving back to the community is simply part of being a good bank. In fact, it’s something they do every day as part of their Citizens Helping Citizens program. So for #GivingTuesday, it was only natural that the brand step in with a social campaign to help local communities.
Philosophie	The idea tapped into what our audience was already doing during the holidays: setting artful, holiday-themed, and even simple everyday plates as they welcome family and friends to their tables. To reach our audience—and engage them right where the #GivingTuesday conversation was happening—we leveraged paid and organic posts on Facebook and Twitter.
Problem	Our objective was to drive awareness of Citizens Bank’s efforts as well as positive brand association—and inspire consumers and employees to rally together for a common cause: fighting hunger. Our message: Set #AnExtraPlate at your table this holiday season, share a photo with #AnExtraPlate, and we’ll donate a meal to a local food bank.
Ergebnis	In social channels, the response to our campaign was overwhelmingly positive. Facebook comments ranged from “I’m sharing! Thank you Citizens” to “Really great idea! I’m so glad Citizens is my bank!” to “Christmas will be brighter for those in need.” Most importantly, this campaign made a difference, as more than 100,000 meals were donated to local food banks—and countless people in our communities felt all the goodness the season can bring.
Medientyp	Internet-Film
Länge	66 seconds
Creative Director	Jennifer Putnam
Art Director	Jason Woz
Stellvertretender Creative Director	Kim Kauffman
Marketing Strategy Manager	Jenessa Carder
Creative Director	Laura Beckford
Stellvertretender Creative Director	Laura Beckford
Senior Social Media Marketing Strategist	Crystal Aria
Etatdirektor	Dave Theran
Senior Integrated Producer	Mike Diaz