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Becca Wadlinger
Becca Wadlinger
Creative Director at Wieden + Kennedy
Portland, Vereinigte Staaten von Amerika
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TitelBusiness Hotel
Agentur
Kampagne Find Your Perfect Somewhere
Werbende Expedia, Inc.
Marke Hotels.com
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 4
Geschäftsbereich Online-Reisebuchungen
Philosophie The new global campaign, dubbed “Find Your Perfect Somewhere,” redefines the brand as a matchmaker, not a directory. Matching travelers with the best accommodation for them is inherently what Hotels.com does and this new platform solidifies that as a connection point and purpose within the broader accommodation world. Each spot describes a hotel in the manner of an online dating profile or personal ad to emphasize that Hotels.com will match you with your very own perfect somewhere, no matter who you are, or what that is. “Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveler is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”
Medientyp Interaktiv
Länge
Creative Director
Creative Director
Copywriter / Art Director
Copywriter / Art Director
Design Director
Produzent
Produzent
Executive Producer
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Creative Operations Manager
Strategy Team
Strategy Team
Strategy Team
Strategy Team
Group Media Director
Business Affairs
Business Affairs
Business Affairs
Traffic
Design Producer
Studio Designer
Studio Designer
Motion Producer
Motion Designer
Cutter

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