AdForum
Jeff McDougall
Jeff McDougall
Production Company Executive Producer at Biscuit Filmworks LA
New York, Vereinigte Staaten von Amerika
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TitelDance Fight
Agentur
Kampagne Better than you think
Werbende Kepak
Marke Rustlers
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 10
Geschäftsbereich Nahrungsmittel
Story ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.
Medientyp Integrated Media/360 Activation
Länge
Produktionsfirma
Ton
Musik
Chief Creative Officer
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Lead Designer
Designer
Motion Designer
Studio Direktor
Group Account Director
Etatdirektor
Strategist
Regisseur
Produzent
Managing Director/ Executive Producer
Produzent
Direktor Fotografie
Produktionsdesigner
Hair and Makeup
Kostüme
Redaktionsbüro
Cutter
Produzent Post-Produktion
Post-Produktion
2D-Lead
Kolorist
Produzent Post-Produktion
Sounddesigner
Produzent Ton
Komponist

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