Coke Red - "Your Jersey. Your Flag."

FP7/CAI

FP7/CAI Cairo, Ägypten

Awards

11793

Marke: Coke Red
Länder: Ägypten

Werbende: Coca-Cola Company

Titel	Your Jersey. Your Flag.
Agentur	FP7/CAI
Kampagne	Coke Acn
Werbende	Coca-Cola Company
Marke	Coke Red
Posted	Dezember 2016
Geschäftsbereich	Soft Drinks, Tonics
Story	Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region.
Medientyp	Fernsehen
Länge	116 seconds
Executive Creative Director	Ahmed Hafez Youness
Creative Director	Maged Nassar
Regisseur	Maged Nassar
Creative Director	Rami El Kerdani
Grafik-Designer	Mohamed Abdel Hamid
Business-Manager	Ahmed Fayez
Texter	Rana Kahiry
Etatdirektor	Sara Sherif
Grafik-Designer	Mostafa Abdelmawla
Texter	Sabrina Ghoneimi
Account Supervisor	Ahmed El Shimy
Account Executive	Aslan Tarek
Account Executive	Hend Ali
Produzent	Heba Radwan
Produzent	Inas Nagy
Produzent	Moayad El Shenawy
Art Director	Assem Ali
Direktor Fotografie	Ahmed Tahoun
Executive Producer	Begad Omran
Produzent	Ahmed Azmi
Herstellungsleiter	Naga Faied
Kolorist	Karim Mira
Cutter	Amr Rabee
Komponist	Wael Alaa
Sounddesigner	Hosny Ali
Ausstattung/Styling	Nada Adel
Stimme	Islam Hossam
Digital Media	Hadil El Zanaty
Digital Media	Nadine Zaitoun
Studio-Manager	Ahmed Saleh
Stellvertretender Mediendirektor	Salma Shedid
General Manager	Karim Tawfik
Medienmanager	Nariman Ebrashy
Medienmanager	Yousra Badr
Media Supervisor	Adham Gawish